Meet the team

Our team in Guangzhou consists of both Dutch and Chinese creatives. The Dutch have Master Degrees in Industrial Design Engineering from the University of Technology Delft (TU Delft, Netherlands), the Chinese come from a wide variety of backgrounds such as the Guangzhou Academy of Fine Arts (GAFA).

Furthermore we have our long-term partner factories to support us when it comes to producing our designs.

Boukje Koch (Msc)

Boukje Koch (Msc)

Founder and General Director

Underneath her Mary Poppins appearance hides a top business leader. Boukje will not take no for an answer while she guides her team into perfection.
Before going to China in 2005 to help set up an assembly factory in Wuxi, Boukje obtained a Master’s degree in Integrated Product Design at Delft University of Technology. In 2007 she started Orange Creatives (Ask4Me Group), with the mission to help big and small brands from all over the world to create success through design. Boukje has cross industries design & engineering experience, and deep understanding of project management in China.

“I love realizing ideas. For me, a design is not finished until I have a product in my hand”

Arthur Tideman

Arthur Tideman

Director Supply Chain Services

Arthur began his career in Supply Chain Management in 2005 in Wuxi (China), where he was part of a team to set up an assembly factory for a well-known MNC. A few years later, at Orange Creatives, he is responsible for getting products in the hands of our valued clients under the best conditions possible. On the side Arthur enjoys being involved with local and international start-ups. Most popular start-up with friends and colleagues is his bar HAVANA. Arthur’s signature cocktail: “The Entrepreneurial Spirit.”

“It began its journey with us as an infant concept, and left us as mature FCL. When the vessel has finally departed there is a visceral sense of accomplishment: Yeahhh we made that!!”

Mariet Schreurs (Msc)

Mariet Schreurs (Msc)

Creative Director

Mariet takes care of the overall design implementation at Orange Creatives and is an experienced designer for both Chinese and Western clients.
She uses her perfect row of teeth to tear design problems into smaller bits that are easier to digest.
Prior to Orange Creatives she proved her innovative talents by inventing and realizing an award winning multimedia game for people with dementia. In 2007, she reviewed the relationship between Dutch product design and China and joined our team. Mariet obtained her Master degree as Integrated Product Designer at Delft University of Technology.

“I believe good design is one of the most important ways to constrain our waste and disposal. Because good design makes people grow emotionally attached to their product. They will use it longer, and consume wiser.”

AJ Schep (Msc)

AJ Schep (Msc)

Adjunct Director

In 2005 AJ moved to China to work for an internationally renowned trend-forecasting agency. He started his own trend forecasting agency 3House Productions in 2010 and cooperates with Orange Creatives since 2011.
Having a fine sense for what’s hot and what’s not, this flying Dutchman can create over a 100 products a day.

“I make the flower, the vase but also the bouquet.’ Its great to have full creative control over the whole chain and this is one of the advantages of designing in China; see an opportunity, grasp it and make something great out of it.”

Nerissa Pan

Nerissa Pan

Studio manager

Nerissa is the most versatile and energetic studio manager in the Guangdong area. Since 2007 she ensures the Orange Creatives studio is running as smooth and fast as a tiger. She works successfully on her ambition to make Orange Creatives the most famous design company in China.

“Design makes peoples lives more comfortable.”

Daisy Hu

Daisy Hu

Sales manager

Since Daisy joined our team, we have been busier than ever. Being born into a successful trading family, Daisy is pre-programmed to recognize companies in need for design. She might be sweet like a flower, but Daisy knows exactly what she is talking about, and can explain you like no other why design will bring success to your business.

“It‘s innovative design that shines a different light when it’s low tide. This is the first step toward success.”

Tommie Varekamp (Msc)

Tommie Varekamp (Msc)

Designer

Tommie obtained his Master degree at Delft University of Technology with an Honors Certificate for his research in designing products with integrated electronics. Being almost 2 meters tall, Tommie easily oversees all design related problems, and with his analytical approach he will bring your designs to a higher innovation level.

“For me inspiration comes from the people behind and in front of the product. Who makes the product (and how) and who uses it (and why).”

Yiming Zhang (Msc)

Yiming Zhang (Msc)

Designer

Yiming graduated in 2013 at Delft University of technology on a multi-cultural research study with the topic "Design a product to provide better control for Chinese stir-frying". Influenced by her experience in Holland, Yiming applies a hint of Dutch directness in her communication as well as her product designs, which leads to quick, great, and straightforward design results.

“I want to make a product understandable and useful. I believe a good design can bring that to users.”

Heming Kuang

Heming Kuang

Designer

Heming studied Industrial design at the Guangzhou Academy of fine Arts before joining Orange Creatives in 2013. Heming is unstoppable when it comes to generating concepts, and he masters the art of visualising ideas.

“Design is a kind of feeling, a state of mind, a kind of comfortable, happy way of life.”

Hui Zhang

Hui Zhang

Mechanical engineer

Hui graduated from the Guangdong University of technology, majored in Mechanical Design, Manufacturing and Automation. He had his first working experience in world’s largest contract electronics manufacturer. Being shaped by his background and his pro-active attitude, Hui turns designs with Foxconn-ic precision into perfectly functioning products within the promised lead-time.

“Design originates from life, details define quality.”

Grace Luo

Grace Luo

Quality control

Grace loves to be part of delivering the best design service to our clients. And that shows in how accurately she checks the quality of our productions. No goods will leave the factory grounds that do not meet our standard.

“I like design because it keeps my life up to date.”