Meet the team

Our team in Guangzhou consists of both Dutch and Chinese creatives. The Dutch have Master Degrees in Industrial Design Engineering from the University of Technology Delft (TU Delft, Netherlands), the Chinese come from a wide variety of backgrounds such as the Guangzhou Academy of Fine Arts (GAFA).

Furthermore we have our long-term partner factories to support us when it comes to producing our designs.

Boukje Koch (Msc)

Boukje Koch (Msc)

Founder and General Director

Underneath her Mary Poppins appearance hides a top business leader. Boukje will not take no for an answer while she guides her team into perfection.
Before going to China in 2005 to help set up an assembly factory in Wuxi, Boukje obtained a Master’s degree in Integrated Product Design at Delft University of Technology. In 2007 she started Orange Creatives (Ask4Me Group), with the mission to help big and small brands from all over the world to create success through design. Boukje has cross industries design & engineering experience, and deep understanding of project management in China.

“I love realizing ideas. For me, a design is not finished until I have a product in my hand”

Arthur Tideman

Arthur Tideman

Director Supply Chain Services

Arthur began his career in Supply Chain Management in 2005 in Wuxi (China), where he was part of a team to set up an assembly factory for a well-known MNC. A few years later, at Orange Creatives, he is responsible for getting products in the hands of our valued clients under the best conditions possible. On the side Arthur enjoys being involved with local and international start-ups. Most popular start-up with friends and colleagues is his bar HAVANA. Arthur’s signature cocktail: “The Entrepreneurial Spirit.”

“It began its journey with us as an infant concept, and left us as mature FCL. When the vessel has finally departed there is a visceral sense of accomplishment: Yeahhh we made that!!”

Mariet Schreurs (Msc)

Mariet Schreurs (Msc)

Creative Director

Mariet takes care of the overall design implementation at Orange Creatives and is an experienced designer for both Chinese and Western clients.
She uses her perfect row of teeth to tear design problems into smaller bits that are easier to digest.
Prior to Orange Creatives she proved her innovative talents by inventing and realizing an award winning multimedia game for people with dementia. In 2007, she reviewed the relationship between Dutch product design and China and joined our team. Mariet obtained her Master degree as Integrated Product Designer at Delft University of Technology.

“I believe good design is one of the most important ways to constrain our waste and disposal. Because good design makes people grow emotionally attached to their product. They will use it longer, and consume wiser.”

AJ Schep (Msc)

AJ Schep (Msc)

Adjunct Director

In 2005 AJ moved to China to work for an internationally renowned trend-forecasting agency. He started his own trend forecasting agency 3House Productions in 2010 and cooperates with Orange Creatives since 2011.
Having a fine sense for what’s hot and what’s not, this flying Dutchman can create over a 100 products a day.

“I make the flower, the vase but also the bouquet.’ Its great to have full creative control over the whole chain and this is one of the advantages of designing in China; see an opportunity, grasp it and make something great out of it.”

Nerissa Pan

Nerissa Pan

Studio manager

Nerissa is the most versatile and energetic studio manager in the Guangdong area. Since 2007 she ensures the Orange Creatives studio is running as smooth and fast as a tiger. She works successfully on her ambition to make Orange Creatives the most famous design company in China.

“Design makes peoples lives more comfortable.”

Tommie Varekamp (Msc)

Tommie Varekamp (Msc)

Head of Product Realization

Tommie obtained his Master degree at Delft University of Technology with an Honors Certificate for his research in designing products with integrated electronics. Being almost 2 meters tall, Tommie easily oversees all design related problems, and with his analytical approach he will bring your designs to a higher innovation level.

“For me inspiration comes from the people behind and in front of the product. Who makes the product (and how) and who uses it (and why).”

Hui Chen

Hui Chen

Mechanical engineer

Hui graduated from the Guangdong University of technology, majored in Mechanical Design, Manufacturing and Automation. He had his first working experience in world’s largest contract electronics manufacturer. Being shaped by his background and his pro-active attitude, Hui turns designs with Foxconn-ic precision into perfectly functioning products within the promised lead-time.

“When I hold a new product that we developed in my hand, I really feel how concept design gave it it’s purpose, and product realization brought it to life. ”

Eelco

Eelco

Graphic designer

Eelco transforms into a dead serious graphic designer as soon as he takes place behind his huge screen in the studio. Only by the speed at which he delivers his spot-on graphic designs he revels the fast & furious sportsman in him that goes out during the weekends to show off his impressive skating skills at the parts throughout Guangzhou.

“Don’t underestimate the power of design.”

Woody He

Woody He

Mechanical engineer

Ever since Woody graduated from the Beijing institute of technology he has been working as a mechanical product engineer. During his years at OC Woody exposed himself as a pro-active and loyal team player with great skills in the art of engineering.

“Life is quiet like the lake, because of the design, full of life, because of the design, full of ripples. Design adds color to life.”

Sam Zhang

Sam Zhang

Quality control and Sourcing

Sam joined OC after he graduated in 2018 from Guangzhou Donghua college as an Interior designer. Sam is the living equivalent of versatile. No matter what task he gets to do, he will get the job done, skillfully and with pleasure.

“I love OC’s diversified working environment”

Andy Liu

Andy Liu

Account manager

Andy graduated in 2009 from Nanjing university of Information Science & Technology, and has ample experience in project management. With her straightforward no-nonsense way of communicating she goes straight at her goals and delivers excellent service and goods within the promised time frame.

“Always find the optimized supply chain solution: sometimes maybe not the top, but the best fit, in order to add more value to our clients.”

Genny Guan

Genny Guan

Designer

Genny graduated in 2013 from Jiangnan University as an industrial designer. Besides being a great designer Genny’s work style is organized and to the point. Under her strong leadership design projects move forward with the speed of light.

“People choose products for certain reasons. I like to target these reasons like a sniper when I design.”

Leiling Li

Leiling Li

Designer

Leiling graduated in 2014 from Wuhan Institute of Technology before joining Orange Creatives in 2018. Leiling is unstoppable when it comes to generating concepts, and she masters the art of visualizing ideas.

“A good product is not only about function, but also about creating a landscape, making life better. Designers should let design interact with life.”

William J. Naranjo

William J. Naranjo

Designer

After graduating in 2017 from Ponticia Universidad Javeriana as an Industrial designer, William moved to China to experience at first-hand how product ideas come to life. His cheerful attitude is contagious, and being a team player at heart, he is never too picky to take on any task that is needed to get the project done.

“We shape ideas with the responsibility that they will be produced, shipped and used by and for people, and we believe that starts to take a role from the first sketch. It is exciting to have that responsibility, to come up with that sketch.”

Helen Pan

Helen Pan

Accountant

While the rest of the team is busy realizing our clients’ dreams, our numbers lady Helen keeps track of budgets and income to ensure that we have some rice to eat at the end of the month.

“I love my work because it helps keeping the company’s finance healthy and profitable.”

Alan Wu

Alan Wu

Head of Quality Control

With his 30+ years of experience, Alan knows like no other how to push factories to deliver top quality. No goods will leave the factory grounds that do not meet our standards.

“When I was young, I studied hard and worked hard. I saw new products, new technologies and new industries every day, that always kept me thinking and learning. I’ve done that for the past 30 years, and will keep on doing that for as long as I can. I love it, and it keeps me young and active.”

Jay Singh

Jay Singh

Account manager

This charming Englishman is not only a skillful project manager, but he also has a fine sense of what is trending at the moment, advising our clients on how to expand their product portfolios.

‘When the wind blows, some people build walls, others build windmills’ – Chinese proverb

Andrew Zhan

Andrew Zhan

Graphic designer

As a graphic designer, Andrew has the important task to convey messages by using graphic design, which is even more challenging and rewarding when it comes to cross cultural assignments

“At OC, I don’t only see many beautiful things from different countries, I also get to design beautiful artwork myself.”

Bart Krijgsman

Bart Krijgsman

Designer

Being an inventor and ideologist at heart, this tall Dutchman will always think about how to make new product ideas even more innovative. Bart graduated in Integrated Product Design from Delft University of Technology in 2018 and moved to Guangzhou to join OC in 2019.

“I believe in a future where all products are designed to be repaired, reused or recycled”

Bingo Li

Bingo Li

Office assistant

With his affinity for design, and his remarkable drive to keep things complete and accurate, Bingo plays an important role in keeping our records and archives up to date

“To design a good product, there is no best, only better, never stop improving.”

Monica

Monica

Account manager

Monica studied finance and economics in New Zealand‘s University of Auckland, and has years of experience in project management. Where anyone else would drown in the vast amount of details, Monica doesn’t sweat it to manage numerous technically complex projects simultaneously.

“Do my best.”

Jam Chung

Jam Chung

Sales manager

Since Jam joined our team, we have been busier than ever. She is as sweet as her name, but she knows exactly what she is talking about, and can explain you like no other why design will bring success to your business.

“Don’t let anybody put you in a box, design is the coolest way to avoid that.”

Ada Zhou

Ada Zhou

Sales manager

Ada graduated in 2010 from Nanchang University. With her strategic way of thinking and passion for start-ups she loves to advice our clients about what we can do to make their product ideas a reality.

“To live is to create, that’s why I join Orange Creatives”

Leo Wu

Leo Wu

Mechanical engineer

Leo’s knowledge of construction design does not only show in his thorough engineering solutions, but it is also a great help when it comes to checking the quality of our productions.

“Design for life, beautiful for design”

Luke Yang

Luke Yang

Graphic designer

With his great graphic skills, Luke translates our client’s ideas into awesome visuals.

“When the final product is displayed, all the efforts become meaningful.”

Toros Cangar

Toros Cangar

Designer

Toros is an amazing conceptual thinker, who came to China to bring his design skills into practice. With his hair tied up in a bun he makes sure to have a clear view on his drawing board.

“I believe design is a creative response to solving day-to-day issues, through the delivery of holistic, thoughtful and emotional experiences. It is the bridge connecting art, science and society together to form products that improve lives.”

Allen Yang

Allen Yang

Shipping Clerk

Never under-estimate the complexity of arranging shipments. Since Allen joined our team, our account managers sleep a lot better at night.

“Good products are designed first, not made. Innovation is the key sustainable element of enterprise development.”