A4M group is exhibiting at CES2021

Consumer Electronics Show 2021, Las Vegas

A4M group joins Dutch Tech Delegation

Our sister company A4M group is selected to join the Dutch Tech delegation to the CES 2021 in Las Vegas. They will launch their startup initiative called WeHardware. WeHardware helps startups to realize their physical product and production capacity, by providing hardware CTO services for hire.

With WeHardware’s CTO for hire services, A4M group saw an opportunity to minimize the risk and accelerate European and US startups with a physical product. Already since 2007, A4M group is helping startups to realize their very early prototypes and initial productions. Well-known references are Modrobotics (raised 10 million USD), Vanmoof (raised 60 million USD) and Littlebits (bought out by Sphero). A4M group partnered with these companies long before they received their big fundings.

WeHardware is our HR model

Though Holland is known for its startup scene, in general, investors (and startups) see physical products as a risk: they are expensive, IP sensitive, something you cannot launch until it is perfect, and increasingly demanding on sustainable development goals. Additionally, hardware is often a mean to sell software or subscription model. And last, hardware development needs a senior team, but the work is done once the product is launched, unlike software.

With WeHardware’s CTO for hire services, A4M group saw an opportunity to minimize the risk and accelerate European and US startups with a physical product. With this vision, WeHardware was selected by the Dutch government as part of the best 90 tech pioneers of Holland.

Product Release US market

During the CES 2020, we will also launch 8 new products together with our clients, among others the Beep beehive monitor, Vess dental care, Dukhoon aroma diffuser, Winswift air purifier, and the Iconize Classroom climate monitor .