Winswift for Volvo | Design for miniaturization

For years, the hand-held vacuum cleaner has not been a product applied with innovation or style. As a result, it has remained a bulky and unattractive device which is often stored away. Due to a new smaller motor component, developed in Japan, it was possible to make a slim iconic rebirth.

Cleaning has always been a part of our everyday routines. However, it is not a chore many of us choose to do. In particular, cleaning of automobiles is difficult to achieve when on-the-go. The starting points of our design brief:

• The vacuum should be a centre piece. Not stored away/hidden
• The Aesthetic style should match the car/user
• Add-ons and cables should not cause clutter

Orange Creatives was responsible for the Concept Direction and Aesthetic Design.